Are you ready for GDPR? Short survey for event organisers


As a student enrolled this academic year in the Executive Master in Event Management in IHECS Academy, I am conducting a research on the biggest challenges and opportunities for event organisers moving towards the European General Data Protection regulation (GDPR) compliance.

The GDPR will not make the work of event organisers easy next year. Any company gathering and processing personal data of EU citizens will need to comply with this GDPR by 25 May 2018 at the latest. Although there were data protection laws in place before, companies had little incentive to enforce them as the requirements were very basic and penalties for breaching data protection and privacy were very low.

With the GDPR, the requirements and penalties are much higher. Are event companies aware of this regulation? How will their business practices adapt to it? Are they equipped to comply with the GDPR? Does the GDPR set clear and understandable requirements that can be easily understood and applied by businesses?

The aim of this survey is to better understand to what extent event organisers in Belgium are ready for GDPR. Your help with this short survey would be much appreciated and completing it would not take more than 5 minutes. Your answers to the survey will be anonymous and will only be used for research to complete my End of Studies Paper (TFE) to be presented in October.

Link to the survey here: please submit your responses by September 8th.

Thanks a lot for your feedback!

Mc Sinterklaas is coming to School


I grew up in Spain, in a place where Three Wise Men bring presents to children who have been good throughout the year. Since I live in Belgium, I am also celebrating the arrival of Saint Nicholas, aka Sinterklaas (in Dutch). This tradition is celebrated annually with the distribution of gifts for children the night before Saint Nicholas Day on December 6th. This Day is celebrated in many Central and Eastern European countries.

Sinterklaas is an old and majestic man with white hair and a long, full beard. He wears a long red cape, dons a red mitre and ruby ring and holds a gold-coloured crosier. He traditionally rides a white horse. Sinterklaas carries a big, red book, in which is written whether each child has been good or naughty in the past year.

In the days between his arrival and 6 December, Sinterklaas also visits schools, hospitals and markets. This year, a new version of Sinterklaas came to my kids’ school: “Mc Sinterklaas”! I was shocked when I discovered this little hat in my 5-years old kid schoolbag. Mc Donald’s managed to get infiltrated into one of the most awaited and loved tradition of children in Belgium. What a clever way to enter into kids’ hearts. Is McDonald’s using schools to turn children into lifelong customers of its junk food brand? I find it shocking that McDonald’s is using this cultural tradition as an opportunity to market young children.

Our school is putting much attention on educating children about responsible choices and healthy food, therefore I cannot understand why they are endorsing this action. Who decided that it was a good idea to distribute little “Mc Sinterklaas hats” among young children? Is the school receiving any compensation for this kind of marketing? Or are they just naïve? Too many questions need to be answered.


In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins. Foods marketed to children are predominantly high in sugar and fat, and as such are inconsistent with national dietary recommendations. Source